Array
(
[derick] => Array
(
[[]] =>
[Has Covid-19 changed Asia’s e-commerce landscape forever?] => 新型コロナは、アジアの E コマースの様相を一変させてしまったのか?
[Companies had to adapt swiftly to the shift in consumer habits and mindset.] => Eコマース事業者は、消費者の習慣や意識の変化に迅速に適用する必要がありました。
[Meanwhile, the Shueisha Manga-Art Heritage project was launched as an e-commerce platform in 2021, partnering with DHL to deliver collectible Japanese comics artwork to global customers.
“As the world is changing, consumer expectations are shifting,” said Ken Lee, CEO, DHL Express Asia Pacific. “Customers are experiencing different challenges that require new solutions. The key is to listen carefully to their feedback, and adapt quickly, to meet their changing needs.”] => 一方で、 集英社のマンガアートプロジェクト は、2021年にEコマースのプラットフォームとして開始され、DHLジャパンと提携して収集価値の高い日本人作家のマンガの原画作品を世界中の顧客に届けています。
「世界が変化するにつれて、消費者の期待も変化しています」と、DHLエクスプレス アジア太平洋地区CEOのケンリ―は言っています。「顧客は、新しいソリューションを必要とするさまざまな課題に直面しています。鍵となるのは、彼らのフィードバックに注意深く耳を傾け、変化するニーズを満たすために迅速に適応することです」。
[Logistics players are expanding networks to provide the reliable, ubiquitous, and fast service required not just by burgeoning numbers of local online retailers, but producers in various Southeast Asian markets as well. Manufacturers in countries like Vietnam are becoming popular alternatives to factories in China, where lockdowns and other restrictions have prompted some global companies to relocate their supply chains to Asia.
New areas of growth
Today, retailers are taking stock of where e-commerce trends are headed. The pandemic-induced spike in online sales – particularly in categories like groceries and for countries where e-commerce was already well-established before the pandemic – is fading. Along with the fad of in-store “revenge shopping”, these shifting trends are putting a dent in online sales when lockdowns eased.
Meanwhile, the spike in inflation has dampened discretionary consumer spending in general, making consumers even pickier and more demanding in their online purchases. All these trends point to the need for a post-pandemic omnichannel strategy. This may include a smaller physical retail presence that saves on rent costs while still providing the capacity to serve seasonal tourist and weekend traffic spikes, as well as stronger e-commerce channels for categories like electronics and household items that continue to sell well online.
Retailers’ hybrid approach may also include physical stores as viable fulfillment centers: 37 percent of consumers surveyed said they are more willing to buy online and pick up in-store in future.
Such trends, in turn, will raise the bar even higher for logistics players. For instance, they will need to up their game to provide on-time, last-mile deliveries, which are a key element of customer convenience and satisfaction. Players like DHL are investing in automated, robotics-enabled micro fulfillment centers to support the robust longer-term demand more efficiently for e-commerce networks, including last-mile deliveries.
“As we have witnessed in the past few years, logistics is a fast-moving industry,” explained Lee, who emphasized that the field has changed a lot since the pandemic. “Maintaining an efficient supply chain is crucial for every industry to function optimally. This is why we have continued innovating and developing technology solutions that will help us provide prompt service, especially with time-sensitive shipments.”
Amid uneven e-commerce demand and rising costs in today’s volatile macroeconomic environment, businesses alike may be apt to tread more cautiously. But what is abundantly clear is that consumers’ online spending appetite and expectations will increase in the post-pandemic era.
Retailers will need to provide personalized hybrid shopping experiences, while structuring their ecosystems of physical and e-commerce channels in ways that enhance value for consumers, who now prioritize efficient deliveries of the best items over brand loyalty.
As the world moves into the post-pandemic era and beyond, e-commerce norms are being reset yet again. To discern what the future holds for Asia’s complex e-commerce landscape, it is imperative to review past and current shifts in the region’s consumer and retail trends to understand how they will shape tomorrow’s new norms.] => ロジスティクス企業はネットワークを拡げ、急増するローカルのオンライン小売業者だけでなく、さまざまな東南アジア市場の生産者にも必要とされる、信頼性の高いユビキタスで迅速なサービスを提供しています。ベトナムなどの製造業者は、ロックダウンなどの制約により、一部のグローバル企業がサプライチェーンを中国から移転する際の選択肢になりつつあります。
新しい成長分野
今日では、小売業者はEコマースのトレンドがどこに向かっているのかを見極めようとしています。食料品のようなカテゴリー やパンデミック前にEコマースがすでに確立されていた国々では、オンライン売上の急増 は弱まりつつあります。いわゆる「リベンジショッピン」と言われる店内でのショッピングの流行とともに、これらの傾向の変化は、ロックダウンが緩和されたときにオンライン販売に影響を与えています。一方で、インフレの急上昇は一般的に自由裁量の消費者支出を抑制し、消費者はオンラインでの購入においてさらに選択的で要求の厳しいものになっています。これらすべてのトレンドは、パンデミック後にオムニチャネル戦略が必要となることを示しています。これには、賃貸料を節約しながら、季節的な観光客や週末の移動の急増に対応する能力を提供する小規模な実店舗の存在や、引き続きオンラインでよく売れている電化製品や家庭用品などのカテゴリのより強力な E コマース チャネルが含まれる可能性があります。
小売業者のこのようなハイブリッドなアプローチは、実店舗がフルフィルメントセンターとしての機能を含むことを示しています。 調査対象となった消費者の37パーセントは、将来もオンラインで購入して店舗で受け取りたいと考えています。このような傾向は、物流業者への要求を引き上げるでしょう。たとえば、顧客の利便性と満足度の重要な要素である、時間通りのラストマイル配送を提供するためのゲーム要素を強化する必要があります。DHLのような企業は、自動化されたロボットが活躍する小さなマイクロ フルフィルメント センターに投資して、ラストマイル配送を含む、Eコマース ネットワークの長期的な需要をさらに効率的にサポートします。「過去数年間で目にしてきたように、ロジスティクスは動きの速い産業です」と、ケン リ―氏は、パンデミック以降、この分野が大きく変化したことを強調します。「効率的なサプライチェーンを維持することは、すべての業界が最適に機能するために不可欠です。これが、当社が特に時間にセンシティブで迅速なサービスを提供するのに役立つ技術ソリューションの革新と開発を続けてきた理由です。」
今日の不安定なマクロ経済環境で 、E コマースの需要が不均一になりコストが上昇する中、企業も同じように、より慎重に行動する傾向があるかもしれません。しかし、パンデミック後の時代にも、消費者のオンライン支出の欲求と期待が高まることは明らかです。小売業者は、パーソナライズされたハイブリッド ショッピングを提供しつつ、ブランドへのロイヤルティよりもベストな商品を効率的に届けることを優先する消費者へ価値を届ける必要がありあます。
世界がパンデミック以降の時代に移行するにつれて、Eコマースの状況は再びリセットされています。アジアの複雑な Eコマースの将来を見極めるには、地域の消費者と小売のトレンドの過去と現在の変化を見直し、それらが明日の新しい基準をどのように形成するかを理解することが不可欠なのです。
[The pandemic triggered a seismic shift in consumers’ shopping needs and expectations, as many switched to digital commerce to navigate lockdowns and other restrictions. And while Asian consumers may not be spending as much online as they did during pandemic-induced lockdowns, many of their Covid-19 shopping habits and attitudes are here to stay. This is forcing retailers and logistics players to adapt to meet those demands.
One question that many companies are asking is this: did Covid-19 permanently change consumer habits and provide a lasting boost to today’s USD 3.3 trillion global e-commerce industry? In which countries will online spending habits not only stick, but accelerate in the coming years?
Normalized growth rates
On a global level, there are signs that the pandemic-induced spike in digital commerce is moderating as Covid-19 recedes. Online sales soared from 15 percent of total sales in 2019 to an estimated 22 percent in 2022, according to Morgan Stanley. But it will take another four years for that share to reach 27 percent by 2026, indicating a slower pace of increase.
But while the general picture may point to a moderating of demand, a closer look at the trends shows that some markets – particularly emerging economies in the Asia-Pacific – are likely to be bright spots with strong e-commerce growth in coming years, while others may struggle to sustain the past years’ momentum.
The online share of total spending still stood above pre-pandemic trends in about half of 47 countries surveyed between January 2018 and September 2021, according to a joint study by Mastercard, IMF and Harvard Business School. These economies included emerging ones like India and Brazil. For the remaining countries that included advanced economies like the United States and Singapore, that share had settled back in line – or even below -- predicted pre-Covid-19 trend levels.
That said, global consumers are certainly not retreating from e-commerce. A 2022 survey by Wunderman Thompson found that consumers expect to conduct 54 percent of their total spending online once Covid-19 is finally defeated. This was an increase from last year’s survey, where consumers had predicted just 51 percent.
The biggest online bases are currently in China and India, with consumers’ proportion of digital spending reaching 66 percent and 64 percent respectively, the survey found.
Notably, Asian developing markets like Thailand and Indonesia are likely to catch up or even overtake these two giants in terms of consumers’ propensity for online spending after Covid-19 ends. Thai and Indonesian consumers predict their online spending will be 61 percent and 63 percent of total spending respectively when Covid-19 is over. This compares with 59 percent for China and 61 percent for India.
No going back to brick-and-mortar
To understand why consumers in these markets will behave this way, it is instructive to look back at how the pandemic shaped their expectations and work-life arrangements.
A relatively large proportion of Asian consumers indicated they wanted to continue working from home even after the pandemic ended. E-commerce has grown in tandem with the popularity of remote work, especially in emerging markets like Thailand. Here, poor traffic conditions can make travel inconvenient, while high internet penetration supports access to e-commerce.
During the pandemic, Asian consumers developed elevated expectations of e-commerce offerings, in terms of speed of fulfillment, variety, price as well as return options.
For instance, the Wunderman Thompson survey found that about 95 percent of Thai and Indonesian consumers wanted to purchase their desired item as quickly as possible after getting inspired to buy, topping the list of countries survey. Along with India and China, these countries also led in terms of actively choosing environmentally-sound brands and spending on online in-game purchases.
In response, businesses across Asia have pivoted en masse to e-commerce. For instance, Singapore-based Mighty Jaxx, which designs and manufactures phygital collectibles and lifestyle products, tapped on DHL’s global network and streamlined last-mile delivery to provide a quality customer experience to its fans worldwide.] => 新型コロナウイルスの感染拡大は、多くの人々がロックダウンやあらゆる制限下でデジタルのショッピングに切り替えたため、人々のショッピングのニーズや期待に劇的な変化をもたらしました。また、アジアの消費者は、ロックダウン中ほどオンラインでお金を費やしていないかもしれませんが、新型コロナによるショッピング習慣や行動の変化の多くは今も続いています。これにより、小売業者や物流業者は、これらの需要を満たすために適応することを余儀なくされています。
多くの企業が疑問に思っていることのひとつは、新型コロナは消費者の習慣を恒久的に変え、現在グローバルで3.3兆ドルのEコマース産業に永続的な変化を与えてしまったのかということです。
なぜ消費者がこのような行動をとるのか理解するためには、パンデミックが彼らの期待とワークライフの在り方をどのように形作ったを振り返ることが有益です。比較的多くのアジアの消費者が、パンデミックが終わった後でも在宅勤務を続けたいと答えています。Eコマースは、特にタイのような新興市場でリモートワークの高まりと歩調を合わせて成長しています。ここでは、交通状況が悪く、移動が不便になる可能性がありますが、インターネットの普及率が高いため、オンラインショッピングへのアクセスが支援されています。
[caption id="attachment_33226" align="alignright" width="1200"] タイの交通事情の悪さが、パンデミックの間リモートワークとオンラインショッピングの高まりに拍車をかけました。パンデミックの後でも、多くの人々は依然としてリモートワークとオンラインショッピングを好みます。[/caption]
パンデミックの間、アジアの消費者はEコマースが提供するフルフィルメントの速さ、多様性、価格、そして返品オプションの面で、高く期待していました。たとえば、ワンダーマン・トンプソンの調査では、タイとインドネシアの消費者の約95%が、購入意欲をもったら、希望の商品をできるだけ早く購入したいと考えており、各国の調査でトップであることが分かりました。インドと中国とともに、これらの国は、環境に配慮したブランドを積極的に選択し、オンラインゲーム内での購入に費やすという点でもリードしています。これに呼応するように、アジア全体の企業が一斉にEコマースに移行しました。たとえば、シンガポールに拠点を置き、"フィジタル" コレクションやライフスタイル製品の設計・製造を行う Mighty Jaxx は、DHL のグローバル ネットワークを活用し、ラストマイル配送を合理化して、世界中のファンに質の高いカスタマー エクスペリエンスを提供しました。
[wysiwyg] => wysiwyg
[outbound_box] => outbound_box
[Companies had to adapt swiftly to the shift in consumer habits and mindset. The pandemic triggered a seismic shift in consumers’ shopping needs and expectations, as many switched to digital commerce to navigate lockdowns and other restrictions. And while Asian consumers may not be spending as much online as they did during pandemic-induced lockdowns, many of their Covid-19 shopping habits and attitudes are here to stay. This is forcing retailers and logistics players to adapt to meet those demands.
One question that many companies are asking is this: did Covid-19 permanently change consumer habits and provide a lasting boost to today’s USD 3.3 trillion global e-commerce industry? In which countries will online spending habits not only stick, but accelerate in the coming years?
Normalized growth rates
On a global level, there are signs that the pandemic-induced spike in digital commerce is moderating as Covid-19 recedes. Online sales soared from 15 percent of total sales in 2019 to an estimated 22 percent in 2022, according to Morgan Stanley. But it will take another four years for that share to reach 27 percent by 2026, indicating a slower pace of increase.
But while the general picture may point to a moderating of demand, a closer look at the trends shows that some markets – particularly emerging economies in the Asia-Pacific – are likely to be bright spots with strong e-commerce growth in coming years, while others may struggle to sustain the past years’ momentum.
The online share of total spending still stood above pre-pandemic trends in about half of 47 countries surveyed between January 2018 and September 2021, according to a joint study by Mastercard, IMF and Harvard Business School. These economies included emerging ones like India and Brazil. For the remaining countries that included advanced economies like the United States and Singapore, that share had settled back in line – or even below — predicted pre-Covid-19 trend levels.
That said, global consumers are certainly not retreating from e-commerce. A 2022 survey by Wunderman Thompson found that consumers expect to conduct 54 percent of their total spending online once Covid-19 is finally defeated. This was an increase from last year’s survey, where consumers had predicted just 51 percent.
The biggest online bases are currently in China and India, with consumers’ proportion of digital spending reaching 66 percent and 64 percent respectively, the survey found.
Notably, Asian developing markets like Thailand and Indonesia are likely to catch up or even overtake these two giants in terms of consumers’ propensity for online spending after Covid-19 ends. Thai and Indonesian consumers predict their online spending will be 61 percent and 63 percent of total spending respectively when Covid-19 is over. This compares with 59 percent for China and 61 percent for India.
No going back to brick-and-mortar
To understand why consumers in these markets will behave this way, it is instructive to look back at how the pandemic shaped their expectations and work-life arrangements.
A relatively large proportion of Asian consumers indicated they wanted to continue working from home even after the pandemic ended. E-commerce has grown in tandem with the popularity of remote work, especially in emerging markets like Thailand. Here, poor traffic conditions can make travel inconvenient, while high internet penetration supports access to e-commerce.
Thailand’s poor traffic conditions made remote working and online shopping popular during the pandemic, and even post-pandemic, many people still prefer working and shopping remotely.
During the pandemic, Asian consumers developed elevated expectations of e-commerce offerings, in terms of speed of fulfillment, variety, price as well as return options.
For instance, the Wunderman Thompson survey found that about 95 percent of Thai and Indonesian consumers wanted to purchase their desired item as quickly as possible after getting inspired to buy, topping the list of countries survey. Along with India and China, these countries also led in terms of actively choosing environmentally-sound brands and spending on online in-game purchases.
In response, businesses across Asia have pivoted en masse to e-commerce. For instance, Singapore-based Mighty Jaxx, which designs and manufactures phygital collectibles and lifestyle products, tapped on DHL’s global network and streamlined last-mile delivery to provide a quality customer experience to its fans worldwide.
RELATED ARTICLESBuilding Mighty Jaxx from a hobby into a multimillion-dollar businessNot child's play: Singaporean grows top-of-mind global figurine brand from the ground up.Meanwhile, the Shueisha Manga-Art Heritage project was launched as an e-commerce platform in 2021, partnering with DHL to deliver collectible Japanese comics artwork to global customers.
“As the world is changing, consumer expectations are shifting,” said Ken Lee, CEO, DHL Express Asia Pacific. “Customers are experiencing different challenges that require new solutions. The key is to listen carefully to their feedback, and adapt quickly, to meet their changing needs.”
RELATED ARTICLESDigitalization and e-commerce turning the page for manga and Japanese artistsJapan’s manga is massively popular overseas, but getting the artwork safely to fans required some original thinking.Logistics players are expanding networks to provide the reliable, ubiquitous, and fast service required not just by burgeoning numbers of local online retailers, but producers in various Southeast Asian markets as well. Manufacturers in countries like Vietnam are becoming popular alternatives to factories in China, where lockdowns and other restrictions have prompted some global companies to relocate their supply chains to Asia.
New areas of growth
Today, retailers are taking stock of where e-commerce trends are headed. The pandemic-induced spike in online sales – particularly in categories like groceries and for countries where e-commerce was already well-established before the pandemic – is fading. Along with the fad of in-store “revenge shopping”, these shifting trends are putting a dent in online sales when lockdowns eased.
Meanwhile, the spike in inflation has dampened discretionary consumer spending in general, making consumers even pickier and more demanding in their online purchases. All these trends point to the need for a post-pandemic omnichannel strategy. This may include a smaller physical retail presence that saves on rent costs while still providing the capacity to serve seasonal tourist and weekend traffic spikes, as well as stronger e-commerce channels for categories like electronics and household items that continue to sell well online.
Retailers’ hybrid approach may also include physical stores as viable fulfillment centers: 37 percent of consumers surveyed said they are more willing to buy online and pick up in-store in future.
Such trends, in turn, will raise the bar even higher for logistics players. For instance, they will need to up their game to provide on-time, last-mile deliveries, which are a key element of customer convenience and satisfaction. Players like DHL are investing in automated, robotics-enabled micro fulfillment centers to support the robust longer-term demand more efficiently for e-commerce networks, including last-mile deliveries.
“As we have witnessed in the past few years, logistics is a fast-moving industry,” explained Lee, who emphasized that the field has changed a lot since the pandemic. “Maintaining an efficient supply chain is crucial for every industry to function optimally. This is why we have continued innovating and developing technology solutions that will help us provide prompt service, especially with time-sensitive shipments.”
Amid uneven e-commerce demand and rising costs in today’s volatile macroeconomic environment, businesses alike may be apt to tread more cautiously. But what is abundantly clear is that consumers’ online spending appetite and expectations will increase in the post-pandemic era.
Retailers will need to provide personalized hybrid shopping experiences, while structuring their ecosystems of physical and e-commerce channels in ways that enhance value for consumers, who now prioritize efficient deliveries of the best items over brand loyalty.
As the world moves into the post-pandemic era and beyond, e-commerce norms are being reset yet again. To discern what the future holds for Asia’s complex e-commerce landscape, it is imperative to review past and current shifts in the region’s consumer and retail trends to understand how they will shape tomorrow’s new norms.] =>
一方で、インフレの急上昇は一般的に自由裁量の消費者支出を抑制し、消費者はオンラインでの購入においてさらに選択的で要求の厳しいものになっています。これらすべてのトレンドは、パンデミック後にオムニチャネル戦略が必要となることを示しています。これには、賃貸料を節約しながら、季節的な観光客や週末の移動の急増に対応する能力を提供する小規模な実店舗の存在や、引き続きオンラインでよく売れている電化製品や家庭用品などのカテゴリのより強力な E コマース チャネルが含まれる可能性があります。
Array
(
[derick] => Array
(
[[]] =>
[Has Covid-19 changed Asia’s e-commerce landscape forever?] => 新型コロナは、アジアの E コマースの様相を一変させてしまったのか?
[Companies had to adapt swiftly to the shift in consumer habits and mindset.] => Eコマース事業者は、消費者の習慣や意識の変化に迅速に適用する必要がありました。
[Meanwhile, the Shueisha Manga-Art Heritage project was launched as an e-commerce platform in 2021, partnering with DHL to deliver collectible Japanese comics artwork to global customers.
“As the world is changing, consumer expectations are shifting,” said Ken Lee, CEO, DHL Express Asia Pacific. “Customers are experiencing different challenges that require new solutions. The key is to listen carefully to their feedback, and adapt quickly, to meet their changing needs.”] => 一方で、 集英社のマンガアートプロジェクト は、2021年にEコマースのプラットフォームとして開始され、DHLジャパンと提携して収集価値の高い日本人作家のマンガの原画作品を世界中の顧客に届けています。
「世界が変化するにつれて、消費者の期待も変化しています」と、DHLエクスプレス アジア太平洋地区CEOのケンリ―は言っています。「顧客は、新しいソリューションを必要とするさまざまな課題に直面しています。鍵となるのは、彼らのフィードバックに注意深く耳を傾け、変化するニーズを満たすために迅速に適応することです」。
[Logistics players are expanding networks to provide the reliable, ubiquitous, and fast service required not just by burgeoning numbers of local online retailers, but producers in various Southeast Asian markets as well. Manufacturers in countries like Vietnam are becoming popular alternatives to factories in China, where lockdowns and other restrictions have prompted some global companies to relocate their supply chains to Asia.
New areas of growth
Today, retailers are taking stock of where e-commerce trends are headed. The pandemic-induced spike in online sales – particularly in categories like groceries and for countries where e-commerce was already well-established before the pandemic – is fading. Along with the fad of in-store “revenge shopping”, these shifting trends are putting a dent in online sales when lockdowns eased.
Meanwhile, the spike in inflation has dampened discretionary consumer spending in general, making consumers even pickier and more demanding in their online purchases. All these trends point to the need for a post-pandemic omnichannel strategy. This may include a smaller physical retail presence that saves on rent costs while still providing the capacity to serve seasonal tourist and weekend traffic spikes, as well as stronger e-commerce channels for categories like electronics and household items that continue to sell well online.
Retailers’ hybrid approach may also include physical stores as viable fulfillment centers: 37 percent of consumers surveyed said they are more willing to buy online and pick up in-store in future.
Such trends, in turn, will raise the bar even higher for logistics players. For instance, they will need to up their game to provide on-time, last-mile deliveries, which are a key element of customer convenience and satisfaction. Players like DHL are investing in automated, robotics-enabled micro fulfillment centers to support the robust longer-term demand more efficiently for e-commerce networks, including last-mile deliveries.
“As we have witnessed in the past few years, logistics is a fast-moving industry,” explained Lee, who emphasized that the field has changed a lot since the pandemic. “Maintaining an efficient supply chain is crucial for every industry to function optimally. This is why we have continued innovating and developing technology solutions that will help us provide prompt service, especially with time-sensitive shipments.”
Amid uneven e-commerce demand and rising costs in today’s volatile macroeconomic environment, businesses alike may be apt to tread more cautiously. But what is abundantly clear is that consumers’ online spending appetite and expectations will increase in the post-pandemic era.
Retailers will need to provide personalized hybrid shopping experiences, while structuring their ecosystems of physical and e-commerce channels in ways that enhance value for consumers, who now prioritize efficient deliveries of the best items over brand loyalty.
As the world moves into the post-pandemic era and beyond, e-commerce norms are being reset yet again. To discern what the future holds for Asia’s complex e-commerce landscape, it is imperative to review past and current shifts in the region’s consumer and retail trends to understand how they will shape tomorrow’s new norms.] => ロジスティクス企業はネットワークを拡げ、急増するローカルのオンライン小売業者だけでなく、さまざまな東南アジア市場の生産者にも必要とされる、信頼性の高いユビキタスで迅速なサービスを提供しています。ベトナムなどの製造業者は、ロックダウンなどの制約により、一部のグローバル企業がサプライチェーンを中国から移転する際の選択肢になりつつあります。
新しい成長分野
今日では、小売業者はEコマースのトレンドがどこに向かっているのかを見極めようとしています。食料品のようなカテゴリー やパンデミック前にEコマースがすでに確立されていた国々では、オンライン売上の急増 は弱まりつつあります。いわゆる「リベンジショッピン」と言われる店内でのショッピングの流行とともに、これらの傾向の変化は、ロックダウンが緩和されたときにオンライン販売に影響を与えています。一方で、インフレの急上昇は一般的に自由裁量の消費者支出を抑制し、消費者はオンラインでの購入においてさらに選択的で要求の厳しいものになっています。これらすべてのトレンドは、パンデミック後にオムニチャネル戦略が必要となることを示しています。これには、賃貸料を節約しながら、季節的な観光客や週末の移動の急増に対応する能力を提供する小規模な実店舗の存在や、引き続きオンラインでよく売れている電化製品や家庭用品などのカテゴリのより強力な E コマース チャネルが含まれる可能性があります。
小売業者のこのようなハイブリッドなアプローチは、実店舗がフルフィルメントセンターとしての機能を含むことを示しています。 調査対象となった消費者の37パーセントは、将来もオンラインで購入して店舗で受け取りたいと考えています。このような傾向は、物流業者への要求を引き上げるでしょう。たとえば、顧客の利便性と満足度の重要な要素である、時間通りのラストマイル配送を提供するためのゲーム要素を強化する必要があります。DHLのような企業は、自動化されたロボットが活躍する小さなマイクロ フルフィルメント センターに投資して、ラストマイル配送を含む、Eコマース ネットワークの長期的な需要をさらに効率的にサポートします。「過去数年間で目にしてきたように、ロジスティクスは動きの速い産業です」と、ケン リ―氏は、パンデミック以降、この分野が大きく変化したことを強調します。「効率的なサプライチェーンを維持することは、すべての業界が最適に機能するために不可欠です。これが、当社が特に時間にセンシティブで迅速なサービスを提供するのに役立つ技術ソリューションの革新と開発を続けてきた理由です。」
今日の不安定なマクロ経済環境で 、E コマースの需要が不均一になりコストが上昇する中、企業も同じように、より慎重に行動する傾向があるかもしれません。しかし、パンデミック後の時代にも、消費者のオンライン支出の欲求と期待が高まることは明らかです。小売業者は、パーソナライズされたハイブリッド ショッピングを提供しつつ、ブランドへのロイヤルティよりもベストな商品を効率的に届けることを優先する消費者へ価値を届ける必要がありあます。
世界がパンデミック以降の時代に移行するにつれて、Eコマースの状況は再びリセットされています。アジアの複雑な Eコマースの将来を見極めるには、地域の消費者と小売のトレンドの過去と現在の変化を見直し、それらが明日の新しい基準をどのように形成するかを理解することが不可欠なのです。
[The pandemic triggered a seismic shift in consumers’ shopping needs and expectations, as many switched to digital commerce to navigate lockdowns and other restrictions. And while Asian consumers may not be spending as much online as they did during pandemic-induced lockdowns, many of their Covid-19 shopping habits and attitudes are here to stay. This is forcing retailers and logistics players to adapt to meet those demands.
One question that many companies are asking is this: did Covid-19 permanently change consumer habits and provide a lasting boost to today’s USD 3.3 trillion global e-commerce industry? In which countries will online spending habits not only stick, but accelerate in the coming years?
Normalized growth rates
On a global level, there are signs that the pandemic-induced spike in digital commerce is moderating as Covid-19 recedes. Online sales soared from 15 percent of total sales in 2019 to an estimated 22 percent in 2022, according to Morgan Stanley. But it will take another four years for that share to reach 27 percent by 2026, indicating a slower pace of increase.
But while the general picture may point to a moderating of demand, a closer look at the trends shows that some markets – particularly emerging economies in the Asia-Pacific – are likely to be bright spots with strong e-commerce growth in coming years, while others may struggle to sustain the past years’ momentum.
The online share of total spending still stood above pre-pandemic trends in about half of 47 countries surveyed between January 2018 and September 2021, according to a joint study by Mastercard, IMF and Harvard Business School. These economies included emerging ones like India and Brazil. For the remaining countries that included advanced economies like the United States and Singapore, that share had settled back in line – or even below -- predicted pre-Covid-19 trend levels.
That said, global consumers are certainly not retreating from e-commerce. A 2022 survey by Wunderman Thompson found that consumers expect to conduct 54 percent of their total spending online once Covid-19 is finally defeated. This was an increase from last year’s survey, where consumers had predicted just 51 percent.
The biggest online bases are currently in China and India, with consumers’ proportion of digital spending reaching 66 percent and 64 percent respectively, the survey found.
Notably, Asian developing markets like Thailand and Indonesia are likely to catch up or even overtake these two giants in terms of consumers’ propensity for online spending after Covid-19 ends. Thai and Indonesian consumers predict their online spending will be 61 percent and 63 percent of total spending respectively when Covid-19 is over. This compares with 59 percent for China and 61 percent for India.
No going back to brick-and-mortar
To understand why consumers in these markets will behave this way, it is instructive to look back at how the pandemic shaped their expectations and work-life arrangements.
A relatively large proportion of Asian consumers indicated they wanted to continue working from home even after the pandemic ended. E-commerce has grown in tandem with the popularity of remote work, especially in emerging markets like Thailand. Here, poor traffic conditions can make travel inconvenient, while high internet penetration supports access to e-commerce.
During the pandemic, Asian consumers developed elevated expectations of e-commerce offerings, in terms of speed of fulfillment, variety, price as well as return options.
For instance, the Wunderman Thompson survey found that about 95 percent of Thai and Indonesian consumers wanted to purchase their desired item as quickly as possible after getting inspired to buy, topping the list of countries survey. Along with India and China, these countries also led in terms of actively choosing environmentally-sound brands and spending on online in-game purchases.
In response, businesses across Asia have pivoted en masse to e-commerce. For instance, Singapore-based Mighty Jaxx, which designs and manufactures phygital collectibles and lifestyle products, tapped on DHL’s global network and streamlined last-mile delivery to provide a quality customer experience to its fans worldwide.] => 新型コロナウイルスの感染拡大は、多くの人々がロックダウンやあらゆる制限下でデジタルのショッピングに切り替えたため、人々のショッピングのニーズや期待に劇的な変化をもたらしました。また、アジアの消費者は、ロックダウン中ほどオンラインでお金を費やしていないかもしれませんが、新型コロナによるショッピング習慣や行動の変化の多くは今も続いています。これにより、小売業者や物流業者は、これらの需要を満たすために適応することを余儀なくされています。
多くの企業が疑問に思っていることのひとつは、新型コロナは消費者の習慣を恒久的に変え、現在グローバルで3.3兆ドルのEコマース産業に永続的な変化を与えてしまったのかということです。
なぜ消費者がこのような行動をとるのか理解するためには、パンデミックが彼らの期待とワークライフの在り方をどのように形作ったを振り返ることが有益です。比較的多くのアジアの消費者が、パンデミックが終わった後でも在宅勤務を続けたいと答えています。Eコマースは、特にタイのような新興市場でリモートワークの高まりと歩調を合わせて成長しています。ここでは、交通状況が悪く、移動が不便になる可能性がありますが、インターネットの普及率が高いため、オンラインショッピングへのアクセスが支援されています。
[caption id="attachment_33226" align="alignright" width="1200"] タイの交通事情の悪さが、パンデミックの間リモートワークとオンラインショッピングの高まりに拍車をかけました。パンデミックの後でも、多くの人々は依然としてリモートワークとオンラインショッピングを好みます。[/caption]
パンデミックの間、アジアの消費者はEコマースが提供するフルフィルメントの速さ、多様性、価格、そして返品オプションの面で、高く期待していました。たとえば、ワンダーマン・トンプソンの調査では、タイとインドネシアの消費者の約95%が、購入意欲をもったら、希望の商品をできるだけ早く購入したいと考えており、各国の調査でトップであることが分かりました。インドと中国とともに、これらの国は、環境に配慮したブランドを積極的に選択し、オンラインゲーム内での購入に費やすという点でもリードしています。これに呼応するように、アジア全体の企業が一斉にEコマースに移行しました。たとえば、シンガポールに拠点を置き、"フィジタル" コレクションやライフスタイル製品の設計・製造を行う Mighty Jaxx は、DHL のグローバル ネットワークを活用し、ラストマイル配送を合理化して、世界中のファンに質の高いカスタマー エクスペリエンスを提供しました。
[wysiwyg] => wysiwyg
[outbound_box] => outbound_box
[Companies had to adapt swiftly to the shift in consumer habits and mindset. The pandemic triggered a seismic shift in consumers’ shopping needs and expectations, as many switched to digital commerce to navigate lockdowns and other restrictions. And while Asian consumers may not be spending as much online as they did during pandemic-induced lockdowns, many of their Covid-19 shopping habits and attitudes are here to stay. This is forcing retailers and logistics players to adapt to meet those demands.
One question that many companies are asking is this: did Covid-19 permanently change consumer habits and provide a lasting boost to today’s USD 3.3 trillion global e-commerce industry? In which countries will online spending habits not only stick, but accelerate in the coming years?
Normalized growth rates
On a global level, there are signs that the pandemic-induced spike in digital commerce is moderating as Covid-19 recedes. Online sales soared from 15 percent of total sales in 2019 to an estimated 22 percent in 2022, according to Morgan Stanley. But it will take another four years for that share to reach 27 percent by 2026, indicating a slower pace of increase.
But while the general picture may point to a moderating of demand, a closer look at the trends shows that some markets – particularly emerging economies in the Asia-Pacific – are likely to be bright spots with strong e-commerce growth in coming years, while others may struggle to sustain the past years’ momentum.
The online share of total spending still stood above pre-pandemic trends in about half of 47 countries surveyed between January 2018 and September 2021, according to a joint study by Mastercard, IMF and Harvard Business School. These economies included emerging ones like India and Brazil. For the remaining countries that included advanced economies like the United States and Singapore, that share had settled back in line – or even below — predicted pre-Covid-19 trend levels.
That said, global consumers are certainly not retreating from e-commerce. A 2022 survey by Wunderman Thompson found that consumers expect to conduct 54 percent of their total spending online once Covid-19 is finally defeated. This was an increase from last year’s survey, where consumers had predicted just 51 percent.
The biggest online bases are currently in China and India, with consumers’ proportion of digital spending reaching 66 percent and 64 percent respectively, the survey found.
Notably, Asian developing markets like Thailand and Indonesia are likely to catch up or even overtake these two giants in terms of consumers’ propensity for online spending after Covid-19 ends. Thai and Indonesian consumers predict their online spending will be 61 percent and 63 percent of total spending respectively when Covid-19 is over. This compares with 59 percent for China and 61 percent for India.
No going back to brick-and-mortar
To understand why consumers in these markets will behave this way, it is instructive to look back at how the pandemic shaped their expectations and work-life arrangements.
A relatively large proportion of Asian consumers indicated they wanted to continue working from home even after the pandemic ended. E-commerce has grown in tandem with the popularity of remote work, especially in emerging markets like Thailand. Here, poor traffic conditions can make travel inconvenient, while high internet penetration supports access to e-commerce.
Thailand’s poor traffic conditions made remote working and online shopping popular during the pandemic, and even post-pandemic, many people still prefer working and shopping remotely.
During the pandemic, Asian consumers developed elevated expectations of e-commerce offerings, in terms of speed of fulfillment, variety, price as well as return options.
For instance, the Wunderman Thompson survey found that about 95 percent of Thai and Indonesian consumers wanted to purchase their desired item as quickly as possible after getting inspired to buy, topping the list of countries survey. Along with India and China, these countries also led in terms of actively choosing environmentally-sound brands and spending on online in-game purchases.
In response, businesses across Asia have pivoted en masse to e-commerce. For instance, Singapore-based Mighty Jaxx, which designs and manufactures phygital collectibles and lifestyle products, tapped on DHL’s global network and streamlined last-mile delivery to provide a quality customer experience to its fans worldwide.
RELATED ARTICLESBuilding Mighty Jaxx from a hobby into a multimillion-dollar businessNot child's play: Singaporean grows top-of-mind global figurine brand from the ground up.Meanwhile, the Shueisha Manga-Art Heritage project was launched as an e-commerce platform in 2021, partnering with DHL to deliver collectible Japanese comics artwork to global customers.
“As the world is changing, consumer expectations are shifting,” said Ken Lee, CEO, DHL Express Asia Pacific. “Customers are experiencing different challenges that require new solutions. The key is to listen carefully to their feedback, and adapt quickly, to meet their changing needs.”
RELATED ARTICLESDigitalization and e-commerce turning the page for manga and Japanese artistsJapan’s manga is massively popular overseas, but getting the artwork safely to fans required some original thinking.Logistics players are expanding networks to provide the reliable, ubiquitous, and fast service required not just by burgeoning numbers of local online retailers, but producers in various Southeast Asian markets as well. Manufacturers in countries like Vietnam are becoming popular alternatives to factories in China, where lockdowns and other restrictions have prompted some global companies to relocate their supply chains to Asia.
New areas of growth
Today, retailers are taking stock of where e-commerce trends are headed. The pandemic-induced spike in online sales – particularly in categories like groceries and for countries where e-commerce was already well-established before the pandemic – is fading. Along with the fad of in-store “revenge shopping”, these shifting trends are putting a dent in online sales when lockdowns eased.
Meanwhile, the spike in inflation has dampened discretionary consumer spending in general, making consumers even pickier and more demanding in their online purchases. All these trends point to the need for a post-pandemic omnichannel strategy. This may include a smaller physical retail presence that saves on rent costs while still providing the capacity to serve seasonal tourist and weekend traffic spikes, as well as stronger e-commerce channels for categories like electronics and household items that continue to sell well online.
Retailers’ hybrid approach may also include physical stores as viable fulfillment centers: 37 percent of consumers surveyed said they are more willing to buy online and pick up in-store in future.
Such trends, in turn, will raise the bar even higher for logistics players. For instance, they will need to up their game to provide on-time, last-mile deliveries, which are a key element of customer convenience and satisfaction. Players like DHL are investing in automated, robotics-enabled micro fulfillment centers to support the robust longer-term demand more efficiently for e-commerce networks, including last-mile deliveries.
“As we have witnessed in the past few years, logistics is a fast-moving industry,” explained Lee, who emphasized that the field has changed a lot since the pandemic. “Maintaining an efficient supply chain is crucial for every industry to function optimally. This is why we have continued innovating and developing technology solutions that will help us provide prompt service, especially with time-sensitive shipments.”
Amid uneven e-commerce demand and rising costs in today’s volatile macroeconomic environment, businesses alike may be apt to tread more cautiously. But what is abundantly clear is that consumers’ online spending appetite and expectations will increase in the post-pandemic era.
Retailers will need to provide personalized hybrid shopping experiences, while structuring their ecosystems of physical and e-commerce channels in ways that enhance value for consumers, who now prioritize efficient deliveries of the best items over brand loyalty.
As the world moves into the post-pandemic era and beyond, e-commerce norms are being reset yet again. To discern what the future holds for Asia’s complex e-commerce landscape, it is imperative to review past and current shifts in the region’s consumer and retail trends to understand how they will shape tomorrow’s new norms.] =>
一方で、インフレの急上昇は一般的に自由裁量の消費者支出を抑制し、消費者はオンラインでの購入においてさらに選択的で要求の厳しいものになっています。これらすべてのトレンドは、パンデミック後にオムニチャネル戦略が必要となることを示しています。これには、賃貸料を節約しながら、季節的な観光客や週末の移動の急増に対応する能力を提供する小規模な実店舗の存在や、引き続きオンラインでよく売れている電化製品や家庭用品などのカテゴリのより強力な E コマース チャネルが含まれる可能性があります。
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(
[derick] => Array
(
[[]] =>
[Has Covid-19 changed Asia’s e-commerce landscape forever?] => 新型コロナは、アジアの E コマースの様相を一変させてしまったのか?
[Companies had to adapt swiftly to the shift in consumer habits and mindset.] => Eコマース事業者は、消費者の習慣や意識の変化に迅速に適用する必要がありました。
[Meanwhile, the Shueisha Manga-Art Heritage project was launched as an e-commerce platform in 2021, partnering with DHL to deliver collectible Japanese comics artwork to global customers.
“As the world is changing, consumer expectations are shifting,” said Ken Lee, CEO, DHL Express Asia Pacific. “Customers are experiencing different challenges that require new solutions. The key is to listen carefully to their feedback, and adapt quickly, to meet their changing needs.”] => 一方で、 集英社のマンガアートプロジェクト は、2021年にEコマースのプラットフォームとして開始され、DHLジャパンと提携して収集価値の高い日本人作家のマンガの原画作品を世界中の顧客に届けています。
「世界が変化するにつれて、消費者の期待も変化しています」と、DHLエクスプレス アジア太平洋地区CEOのケンリ―は言っています。「顧客は、新しいソリューションを必要とするさまざまな課題に直面しています。鍵となるのは、彼らのフィードバックに注意深く耳を傾け、変化するニーズを満たすために迅速に適応することです」。
[Logistics players are expanding networks to provide the reliable, ubiquitous, and fast service required not just by burgeoning numbers of local online retailers, but producers in various Southeast Asian markets as well. Manufacturers in countries like Vietnam are becoming popular alternatives to factories in China, where lockdowns and other restrictions have prompted some global companies to relocate their supply chains to Asia.
New areas of growth
Today, retailers are taking stock of where e-commerce trends are headed. The pandemic-induced spike in online sales – particularly in categories like groceries and for countries where e-commerce was already well-established before the pandemic – is fading. Along with the fad of in-store “revenge shopping”, these shifting trends are putting a dent in online sales when lockdowns eased.
Meanwhile, the spike in inflation has dampened discretionary consumer spending in general, making consumers even pickier and more demanding in their online purchases. All these trends point to the need for a post-pandemic omnichannel strategy. This may include a smaller physical retail presence that saves on rent costs while still providing the capacity to serve seasonal tourist and weekend traffic spikes, as well as stronger e-commerce channels for categories like electronics and household items that continue to sell well online.
Retailers’ hybrid approach may also include physical stores as viable fulfillment centers: 37 percent of consumers surveyed said they are more willing to buy online and pick up in-store in future.
Such trends, in turn, will raise the bar even higher for logistics players. For instance, they will need to up their game to provide on-time, last-mile deliveries, which are a key element of customer convenience and satisfaction. Players like DHL are investing in automated, robotics-enabled micro fulfillment centers to support the robust longer-term demand more efficiently for e-commerce networks, including last-mile deliveries.
“As we have witnessed in the past few years, logistics is a fast-moving industry,” explained Lee, who emphasized that the field has changed a lot since the pandemic. “Maintaining an efficient supply chain is crucial for every industry to function optimally. This is why we have continued innovating and developing technology solutions that will help us provide prompt service, especially with time-sensitive shipments.”
Amid uneven e-commerce demand and rising costs in today’s volatile macroeconomic environment, businesses alike may be apt to tread more cautiously. But what is abundantly clear is that consumers’ online spending appetite and expectations will increase in the post-pandemic era.
Retailers will need to provide personalized hybrid shopping experiences, while structuring their ecosystems of physical and e-commerce channels in ways that enhance value for consumers, who now prioritize efficient deliveries of the best items over brand loyalty.
As the world moves into the post-pandemic era and beyond, e-commerce norms are being reset yet again. To discern what the future holds for Asia’s complex e-commerce landscape, it is imperative to review past and current shifts in the region’s consumer and retail trends to understand how they will shape tomorrow’s new norms.] => ロジスティクス企業はネットワークを拡げ、急増するローカルのオンライン小売業者だけでなく、さまざまな東南アジア市場の生産者にも必要とされる、信頼性の高いユビキタスで迅速なサービスを提供しています。ベトナムなどの製造業者は、ロックダウンなどの制約により、一部のグローバル企業がサプライチェーンを中国から移転する際の選択肢になりつつあります。
新しい成長分野
今日では、小売業者はEコマースのトレンドがどこに向かっているのかを見極めようとしています。食料品のようなカテゴリー やパンデミック前にEコマースがすでに確立されていた国々では、オンライン売上の急増 は弱まりつつあります。いわゆる「リベンジショッピン」と言われる店内でのショッピングの流行とともに、これらの傾向の変化は、ロックダウンが緩和されたときにオンライン販売に影響を与えています。一方で、インフレの急上昇は一般的に自由裁量の消費者支出を抑制し、消費者はオンラインでの購入においてさらに選択的で要求の厳しいものになっています。これらすべてのトレンドは、パンデミック後にオムニチャネル戦略が必要となることを示しています。これには、賃貸料を節約しながら、季節的な観光客や週末の移動の急増に対応する能力を提供する小規模な実店舗の存在や、引き続きオンラインでよく売れている電化製品や家庭用品などのカテゴリのより強力な E コマース チャネルが含まれる可能性があります。
小売業者のこのようなハイブリッドなアプローチは、実店舗がフルフィルメントセンターとしての機能を含むことを示しています。 調査対象となった消費者の37パーセントは、将来もオンラインで購入して店舗で受け取りたいと考えています。このような傾向は、物流業者への要求を引き上げるでしょう。たとえば、顧客の利便性と満足度の重要な要素である、時間通りのラストマイル配送を提供するためのゲーム要素を強化する必要があります。DHLのような企業は、自動化されたロボットが活躍する小さなマイクロ フルフィルメント センターに投資して、ラストマイル配送を含む、Eコマース ネットワークの長期的な需要をさらに効率的にサポートします。「過去数年間で目にしてきたように、ロジスティクスは動きの速い産業です」と、ケン リ―氏は、パンデミック以降、この分野が大きく変化したことを強調します。「効率的なサプライチェーンを維持することは、すべての業界が最適に機能するために不可欠です。これが、当社が特に時間にセンシティブで迅速なサービスを提供するのに役立つ技術ソリューションの革新と開発を続けてきた理由です。」
今日の不安定なマクロ経済環境で 、E コマースの需要が不均一になりコストが上昇する中、企業も同じように、より慎重に行動する傾向があるかもしれません。しかし、パンデミック後の時代にも、消費者のオンライン支出の欲求と期待が高まることは明らかです。小売業者は、パーソナライズされたハイブリッド ショッピングを提供しつつ、ブランドへのロイヤルティよりもベストな商品を効率的に届けることを優先する消費者へ価値を届ける必要がありあます。
世界がパンデミック以降の時代に移行するにつれて、Eコマースの状況は再びリセットされています。アジアの複雑な Eコマースの将来を見極めるには、地域の消費者と小売のトレンドの過去と現在の変化を見直し、それらが明日の新しい基準をどのように形成するかを理解することが不可欠なのです。
[The pandemic triggered a seismic shift in consumers’ shopping needs and expectations, as many switched to digital commerce to navigate lockdowns and other restrictions. And while Asian consumers may not be spending as much online as they did during pandemic-induced lockdowns, many of their Covid-19 shopping habits and attitudes are here to stay. This is forcing retailers and logistics players to adapt to meet those demands.
One question that many companies are asking is this: did Covid-19 permanently change consumer habits and provide a lasting boost to today’s USD 3.3 trillion global e-commerce industry? In which countries will online spending habits not only stick, but accelerate in the coming years?
Normalized growth rates
On a global level, there are signs that the pandemic-induced spike in digital commerce is moderating as Covid-19 recedes. Online sales soared from 15 percent of total sales in 2019 to an estimated 22 percent in 2022, according to Morgan Stanley. But it will take another four years for that share to reach 27 percent by 2026, indicating a slower pace of increase.
But while the general picture may point to a moderating of demand, a closer look at the trends shows that some markets – particularly emerging economies in the Asia-Pacific – are likely to be bright spots with strong e-commerce growth in coming years, while others may struggle to sustain the past years’ momentum.
The online share of total spending still stood above pre-pandemic trends in about half of 47 countries surveyed between January 2018 and September 2021, according to a joint study by Mastercard, IMF and Harvard Business School. These economies included emerging ones like India and Brazil. For the remaining countries that included advanced economies like the United States and Singapore, that share had settled back in line – or even below -- predicted pre-Covid-19 trend levels.
That said, global consumers are certainly not retreating from e-commerce. A 2022 survey by Wunderman Thompson found that consumers expect to conduct 54 percent of their total spending online once Covid-19 is finally defeated. This was an increase from last year’s survey, where consumers had predicted just 51 percent.
The biggest online bases are currently in China and India, with consumers’ proportion of digital spending reaching 66 percent and 64 percent respectively, the survey found.
Notably, Asian developing markets like Thailand and Indonesia are likely to catch up or even overtake these two giants in terms of consumers’ propensity for online spending after Covid-19 ends. Thai and Indonesian consumers predict their online spending will be 61 percent and 63 percent of total spending respectively when Covid-19 is over. This compares with 59 percent for China and 61 percent for India.
No going back to brick-and-mortar
To understand why consumers in these markets will behave this way, it is instructive to look back at how the pandemic shaped their expectations and work-life arrangements.
A relatively large proportion of Asian consumers indicated they wanted to continue working from home even after the pandemic ended. E-commerce has grown in tandem with the popularity of remote work, especially in emerging markets like Thailand. Here, poor traffic conditions can make travel inconvenient, while high internet penetration supports access to e-commerce.
During the pandemic, Asian consumers developed elevated expectations of e-commerce offerings, in terms of speed of fulfillment, variety, price as well as return options.
For instance, the Wunderman Thompson survey found that about 95 percent of Thai and Indonesian consumers wanted to purchase their desired item as quickly as possible after getting inspired to buy, topping the list of countries survey. Along with India and China, these countries also led in terms of actively choosing environmentally-sound brands and spending on online in-game purchases.
In response, businesses across Asia have pivoted en masse to e-commerce. For instance, Singapore-based Mighty Jaxx, which designs and manufactures phygital collectibles and lifestyle products, tapped on DHL’s global network and streamlined last-mile delivery to provide a quality customer experience to its fans worldwide.] => 新型コロナウイルスの感染拡大は、多くの人々がロックダウンやあらゆる制限下でデジタルのショッピングに切り替えたため、人々のショッピングのニーズや期待に劇的な変化をもたらしました。また、アジアの消費者は、ロックダウン中ほどオンラインでお金を費やしていないかもしれませんが、新型コロナによるショッピング習慣や行動の変化の多くは今も続いています。これにより、小売業者や物流業者は、これらの需要を満たすために適応することを余儀なくされています。
多くの企業が疑問に思っていることのひとつは、新型コロナは消費者の習慣を恒久的に変え、現在グローバルで3.3兆ドルのEコマース産業に永続的な変化を与えてしまったのかということです。
なぜ消費者がこのような行動をとるのか理解するためには、パンデミックが彼らの期待とワークライフの在り方をどのように形作ったを振り返ることが有益です。比較的多くのアジアの消費者が、パンデミックが終わった後でも在宅勤務を続けたいと答えています。Eコマースは、特にタイのような新興市場でリモートワークの高まりと歩調を合わせて成長しています。ここでは、交通状況が悪く、移動が不便になる可能性がありますが、インターネットの普及率が高いため、オンラインショッピングへのアクセスが支援されています。
[caption id="attachment_33226" align="alignright" width="1200"] タイの交通事情の悪さが、パンデミックの間リモートワークとオンラインショッピングの高まりに拍車をかけました。パンデミックの後でも、多くの人々は依然としてリモートワークとオンラインショッピングを好みます。[/caption]
パンデミックの間、アジアの消費者はEコマースが提供するフルフィルメントの速さ、多様性、価格、そして返品オプションの面で、高く期待していました。たとえば、ワンダーマン・トンプソンの調査では、タイとインドネシアの消費者の約95%が、購入意欲をもったら、希望の商品をできるだけ早く購入したいと考えており、各国の調査でトップであることが分かりました。インドと中国とともに、これらの国は、環境に配慮したブランドを積極的に選択し、オンラインゲーム内での購入に費やすという点でもリードしています。これに呼応するように、アジア全体の企業が一斉にEコマースに移行しました。たとえば、シンガポールに拠点を置き、"フィジタル" コレクションやライフスタイル製品の設計・製造を行う Mighty Jaxx は、DHL のグローバル ネットワークを活用し、ラストマイル配送を合理化して、世界中のファンに質の高いカスタマー エクスペリエンスを提供しました。
[wysiwyg] => wysiwyg
[outbound_box] => outbound_box
[Companies had to adapt swiftly to the shift in consumer habits and mindset. The pandemic triggered a seismic shift in consumers’ shopping needs and expectations, as many switched to digital commerce to navigate lockdowns and other restrictions. And while Asian consumers may not be spending as much online as they did during pandemic-induced lockdowns, many of their Covid-19 shopping habits and attitudes are here to stay. This is forcing retailers and logistics players to adapt to meet those demands.
One question that many companies are asking is this: did Covid-19 permanently change consumer habits and provide a lasting boost to today’s USD 3.3 trillion global e-commerce industry? In which countries will online spending habits not only stick, but accelerate in the coming years?
Normalized growth rates
On a global level, there are signs that the pandemic-induced spike in digital commerce is moderating as Covid-19 recedes. Online sales soared from 15 percent of total sales in 2019 to an estimated 22 percent in 2022, according to Morgan Stanley. But it will take another four years for that share to reach 27 percent by 2026, indicating a slower pace of increase.
But while the general picture may point to a moderating of demand, a closer look at the trends shows that some markets – particularly emerging economies in the Asia-Pacific – are likely to be bright spots with strong e-commerce growth in coming years, while others may struggle to sustain the past years’ momentum.
The online share of total spending still stood above pre-pandemic trends in about half of 47 countries surveyed between January 2018 and September 2021, according to a joint study by Mastercard, IMF and Harvard Business School. These economies included emerging ones like India and Brazil. For the remaining countries that included advanced economies like the United States and Singapore, that share had settled back in line – or even below — predicted pre-Covid-19 trend levels.
That said, global consumers are certainly not retreating from e-commerce. A 2022 survey by Wunderman Thompson found that consumers expect to conduct 54 percent of their total spending online once Covid-19 is finally defeated. This was an increase from last year’s survey, where consumers had predicted just 51 percent.
The biggest online bases are currently in China and India, with consumers’ proportion of digital spending reaching 66 percent and 64 percent respectively, the survey found.
Notably, Asian developing markets like Thailand and Indonesia are likely to catch up or even overtake these two giants in terms of consumers’ propensity for online spending after Covid-19 ends. Thai and Indonesian consumers predict their online spending will be 61 percent and 63 percent of total spending respectively when Covid-19 is over. This compares with 59 percent for China and 61 percent for India.
No going back to brick-and-mortar
To understand why consumers in these markets will behave this way, it is instructive to look back at how the pandemic shaped their expectations and work-life arrangements.
A relatively large proportion of Asian consumers indicated they wanted to continue working from home even after the pandemic ended. E-commerce has grown in tandem with the popularity of remote work, especially in emerging markets like Thailand. Here, poor traffic conditions can make travel inconvenient, while high internet penetration supports access to e-commerce.
Thailand’s poor traffic conditions made remote working and online shopping popular during the pandemic, and even post-pandemic, many people still prefer working and shopping remotely.
During the pandemic, Asian consumers developed elevated expectations of e-commerce offerings, in terms of speed of fulfillment, variety, price as well as return options.
For instance, the Wunderman Thompson survey found that about 95 percent of Thai and Indonesian consumers wanted to purchase their desired item as quickly as possible after getting inspired to buy, topping the list of countries survey. Along with India and China, these countries also led in terms of actively choosing environmentally-sound brands and spending on online in-game purchases.
In response, businesses across Asia have pivoted en masse to e-commerce. For instance, Singapore-based Mighty Jaxx, which designs and manufactures phygital collectibles and lifestyle products, tapped on DHL’s global network and streamlined last-mile delivery to provide a quality customer experience to its fans worldwide.
RELATED ARTICLESBuilding Mighty Jaxx from a hobby into a multimillion-dollar businessNot child's play: Singaporean grows top-of-mind global figurine brand from the ground up.Meanwhile, the Shueisha Manga-Art Heritage project was launched as an e-commerce platform in 2021, partnering with DHL to deliver collectible Japanese comics artwork to global customers.
“As the world is changing, consumer expectations are shifting,” said Ken Lee, CEO, DHL Express Asia Pacific. “Customers are experiencing different challenges that require new solutions. The key is to listen carefully to their feedback, and adapt quickly, to meet their changing needs.”
RELATED ARTICLESDigitalization and e-commerce turning the page for manga and Japanese artistsJapan’s manga is massively popular overseas, but getting the artwork safely to fans required some original thinking.Logistics players are expanding networks to provide the reliable, ubiquitous, and fast service required not just by burgeoning numbers of local online retailers, but producers in various Southeast Asian markets as well. Manufacturers in countries like Vietnam are becoming popular alternatives to factories in China, where lockdowns and other restrictions have prompted some global companies to relocate their supply chains to Asia.
New areas of growth
Today, retailers are taking stock of where e-commerce trends are headed. The pandemic-induced spike in online sales – particularly in categories like groceries and for countries where e-commerce was already well-established before the pandemic – is fading. Along with the fad of in-store “revenge shopping”, these shifting trends are putting a dent in online sales when lockdowns eased.
Meanwhile, the spike in inflation has dampened discretionary consumer spending in general, making consumers even pickier and more demanding in their online purchases. All these trends point to the need for a post-pandemic omnichannel strategy. This may include a smaller physical retail presence that saves on rent costs while still providing the capacity to serve seasonal tourist and weekend traffic spikes, as well as stronger e-commerce channels for categories like electronics and household items that continue to sell well online.
Retailers’ hybrid approach may also include physical stores as viable fulfillment centers: 37 percent of consumers surveyed said they are more willing to buy online and pick up in-store in future.
Such trends, in turn, will raise the bar even higher for logistics players. For instance, they will need to up their game to provide on-time, last-mile deliveries, which are a key element of customer convenience and satisfaction. Players like DHL are investing in automated, robotics-enabled micro fulfillment centers to support the robust longer-term demand more efficiently for e-commerce networks, including last-mile deliveries.
“As we have witnessed in the past few years, logistics is a fast-moving industry,” explained Lee, who emphasized that the field has changed a lot since the pandemic. “Maintaining an efficient supply chain is crucial for every industry to function optimally. This is why we have continued innovating and developing technology solutions that will help us provide prompt service, especially with time-sensitive shipments.”
Amid uneven e-commerce demand and rising costs in today’s volatile macroeconomic environment, businesses alike may be apt to tread more cautiously. But what is abundantly clear is that consumers’ online spending appetite and expectations will increase in the post-pandemic era.
Retailers will need to provide personalized hybrid shopping experiences, while structuring their ecosystems of physical and e-commerce channels in ways that enhance value for consumers, who now prioritize efficient deliveries of the best items over brand loyalty.
As the world moves into the post-pandemic era and beyond, e-commerce norms are being reset yet again. To discern what the future holds for Asia’s complex e-commerce landscape, it is imperative to review past and current shifts in the region’s consumer and retail trends to understand how they will shape tomorrow’s new norms.] =>
一方で、インフレの急上昇は一般的に自由裁量の消費者支出を抑制し、消費者はオンラインでの購入においてさらに選択的で要求の厳しいものになっています。これらすべてのトレンドは、パンデミック後にオムニチャネル戦略が必要となることを示しています。これには、賃貸料を節約しながら、季節的な観光客や週末の移動の急増に対応する能力を提供する小規模な実店舗の存在や、引き続きオンラインでよく売れている電化製品や家庭用品などのカテゴリのより強力な E コマース チャネルが含まれる可能性があります。
一方で、インフレの急上昇は一般的に自由裁量の消費者支出を抑制し、消費者はオンラインでの購入においてさらに選択的で要求の厳しいものになっています。これらすべてのトレンドは、パンデミック後にオムニチャネル戦略が必要となることを示しています。これには、賃貸料を節約しながら、季節的な観光客や週末の移動の急増に対応する能力を提供する小規模な実店舗の存在や、引き続きオンラインでよく売れている電化製品や家庭用品などのカテゴリのより強力な E コマース チャネルが含まれる可能性があります。
タイの交通事情の悪さが、パンデミックの間リモートワークとオンラインショッピングの高まりに拍車をかけました。パンデミックの後でも、多くの人々は依然としてリモートワークとオンラインショッピングを好みます。[/caption]
パンデミックの間、アジアの消費者はEコマースが提供するフルフィルメントの速さ、多様性、価格、そして返品オプションの面で、高く期待していました。
たとえば、ワンダーマン・トンプソンの調査では、タイとインドネシアの消費者の約95%が、購入意欲をもったら、希望の商品をできるだけ早く購入したいと考えており、各国の調査でトップであることが分かりました。インドと中国とともに、これらの国は、環境に配慮したブランドを積極的に選択し、オンラインゲーム内での購入に費やすという点でもリードしています。
これに呼応するように、アジア全体の企業が一斉にEコマースに移行しました。たとえば、シンガポールに拠点を置き、"フィジタル" コレクションやライフスタイル製品の設計・製造を行う Mighty Jaxx は、DHL のグローバル ネットワークを活用し、ラストマイル配送を合理化して、世界中のファンに質の高いカスタマー エクスペリエンスを提供しました。
[wysiwyg] => wysiwyg
[outbound_box] => outbound_box
[Companies had to adapt swiftly to the shift in consumer habits and mindset. The pandemic triggered a seismic shift in consumers’ shopping needs and expectations, as many switched to digital commerce to navigate lockdowns and other restrictions. And while Asian consumers may not be spending as much online as they did during pandemic-induced lockdowns, many of their Covid-19 shopping habits and attitudes are here to stay. This is forcing retailers and logistics players to adapt to meet those demands.
One question that many companies are asking is this: did Covid-19 permanently change consumer habits and provide a lasting boost to today’s USD 3.3 trillion global e-commerce industry? In which countries will online spending habits not only stick, but accelerate in the coming years?
Normalized growth rates
On a global level, there are signs that the pandemic-induced spike in digital commerce is moderating as Covid-19 recedes. Online sales soared from 15 percent of total sales in 2019 to an estimated 22 percent in 2022, according to Morgan Stanley. But it will take another four years for that share to reach 27 percent by 2026, indicating a slower pace of increase.
But while the general picture may point to a moderating of demand, a closer look at the trends shows that some markets – particularly emerging economies in the Asia-Pacific – are likely to be bright spots with strong e-commerce growth in coming years, while others may struggle to sustain the past years’ momentum.
The online share of total spending still stood above pre-pandemic trends in about half of 47 countries surveyed between January 2018 and September 2021, according to a joint study by Mastercard, IMF and Harvard Business School. These economies included emerging ones like India and Brazil. For the remaining countries that included advanced economies like the United States and Singapore, that share had settled back in line – or even below — predicted pre-Covid-19 trend levels.
That said, global consumers are certainly not retreating from e-commerce. A 2022 survey by Wunderman Thompson found that consumers expect to conduct 54 percent of their total spending online once Covid-19 is finally defeated. This was an increase from last year’s survey, where consumers had predicted just 51 percent.
The biggest online bases are currently in China and India, with consumers’ proportion of digital spending reaching 66 percent and 64 percent respectively, the survey found.
Notably, Asian developing markets like Thailand and Indonesia are likely to catch up or even overtake these two giants in terms of consumers’ propensity for online spending after Covid-19 ends. Thai and Indonesian consumers predict their online spending will be 61 percent and 63 percent of total spending respectively when Covid-19 is over. This compares with 59 percent for China and 61 percent for India.
No going back to brick-and-mortar
To understand why consumers in these markets will behave this way, it is instructive to look back at how the pandemic shaped their expectations and work-life arrangements.
A relatively large proportion of Asian consumers indicated they wanted to continue working from home even after the pandemic ended. E-commerce has grown in tandem with the popularity of remote work, especially in emerging markets like Thailand. Here, poor traffic conditions can make travel inconvenient, while high internet penetration supports access to e-commerce.
Thailand’s poor traffic conditions made remote working and online shopping popular during the pandemic, and even post-pandemic, many people still prefer working and shopping remotely.
During the pandemic, Asian consumers developed elevated expectations of e-commerce offerings, in terms of speed of fulfillment, variety, price as well as return options.
For instance, the Wunderman Thompson survey found that about 95 percent of Thai and Indonesian consumers wanted to purchase their desired item as quickly as possible after getting inspired to buy, topping the list of countries survey. Along with India and China, these countries also led in terms of actively choosing environmentally-sound brands and spending on online in-game purchases.
In response, businesses across Asia have pivoted en masse to e-commerce. For instance, Singapore-based Mighty Jaxx, which designs and manufactures phygital collectibles and lifestyle products, tapped on DHL’s global network and streamlined last-mile delivery to provide a quality customer experience to its fans worldwide.
RELATED ARTICLESBuilding Mighty Jaxx from a hobby into a multimillion-dollar businessNot child's play: Singaporean grows top-of-mind global figurine brand from the ground up.Meanwhile, the Shueisha Manga-Art Heritage project was launched as an e-commerce platform in 2021, partnering with DHL to deliver collectible Japanese comics artwork to global customers.
“As the world is changing, consumer expectations are shifting,” said Ken Lee, CEO, DHL Express Asia Pacific. “Customers are experiencing different challenges that require new solutions. The key is to listen carefully to their feedback, and adapt quickly, to meet their changing needs.”
RELATED ARTICLESDigitalization and e-commerce turning the page for manga and Japanese artistsJapan’s manga is massively popular overseas, but getting the artwork safely to fans required some original thinking.Logistics players are expanding networks to provide the reliable, ubiquitous, and fast service required not just by burgeoning numbers of local online retailers, but producers in various Southeast Asian markets as well. Manufacturers in countries like Vietnam are becoming popular alternatives to factories in China, where lockdowns and other restrictions have prompted some global companies to relocate their supply chains to Asia.
New areas of growth
Today, retailers are taking stock of where e-commerce trends are headed. The pandemic-induced spike in online sales – particularly in categories like groceries and for countries where e-commerce was already well-established before the pandemic – is fading. Along with the fad of in-store “revenge shopping”, these shifting trends are putting a dent in online sales when lockdowns eased.
Meanwhile, the spike in inflation has dampened discretionary consumer spending in general, making consumers even pickier and more demanding in their online purchases. All these trends point to the need for a post-pandemic omnichannel strategy. This may include a smaller physical retail presence that saves on rent costs while still providing the capacity to serve seasonal tourist and weekend traffic spikes, as well as stronger e-commerce channels for categories like electronics and household items that continue to sell well online.
Retailers’ hybrid approach may also include physical stores as viable fulfillment centers: 37 percent of consumers surveyed said they are more willing to buy online and pick up in-store in future.
Such trends, in turn, will raise the bar even higher for logistics players. For instance, they will need to up their game to provide on-time, last-mile deliveries, which are a key element of customer convenience and satisfaction. Players like DHL are investing in automated, robotics-enabled micro fulfillment centers to support the robust longer-term demand more efficiently for e-commerce networks, including last-mile deliveries.
“As we have witnessed in the past few years, logistics is a fast-moving industry,” explained Lee, who emphasized that the field has changed a lot since the pandemic. “Maintaining an efficient supply chain is crucial for every industry to function optimally. This is why we have continued innovating and developing technology solutions that will help us provide prompt service, especially with time-sensitive shipments.”
Amid uneven e-commerce demand and rising costs in today’s volatile macroeconomic environment, businesses alike may be apt to tread more cautiously. But what is abundantly clear is that consumers’ online spending appetite and expectations will increase in the post-pandemic era.
Retailers will need to provide personalized hybrid shopping experiences, while structuring their ecosystems of physical and e-commerce channels in ways that enhance value for consumers, who now prioritize efficient deliveries of the best items over brand loyalty.
As the world moves into the post-pandemic era and beyond, e-commerce norms are being reset yet again. To discern what the future holds for Asia’s complex e-commerce landscape, it is imperative to review past and current shifts in the region’s consumer and retail trends to understand how they will shape tomorrow’s new norms.] => 
日本語