Putting innovation into practice
Every hour, 12,000 shipments are whisked along a 210m conveyor belt at the DHL Express South Asia Hub, where they are sorted and sent on their way. Smaller parcels occasionally fall through gaps and could take up to six hours to find.
“We weren’t locating parcels in a safe and efficient manner whenever we received an enquiry about failed deliveries,” said Kelvin Lee, Engineering Manager, South Asia Hub, DHL Express Singapore. “The long duration of the manual searches, which had to take place during non-operating hours, also meant further delays.”
This problem spurred the DHL Express South Asia Hub team to develop the Sorter Search System (SSS). The creation won them the “Most Innovative Employee Team” title at the annual DHL Asia Pacific Innovation Awards — held as part of India Innovation Day — in Mumbai, India, on 4 September 2018.
Finding alternative uses of existing technology
The SSS dramatically reduces the time spent on unnecessary manual ground work almost entirely. It comprises a relatively inexpensive S$200 (€128) off-the-shelf action camera that is mounted onto a carrier and sent through the route that packages take twice a day, videoing the belt and surrounding environment as it goes.
Within just five to six minutes, it completes its task, and it takes just an extra 10 minutes and one person to examine the footage to locate wayward flyers — even before delays occur.
Innovation is not just about building or chasing down the latest or best technologies. As Samuel Lee, General Manager, South Asia Hub, DHL Express Singapore, aptly puts it: “It’s about using the right technology to improve the customer experience and our working conditions.”
With the right application, existing technologies when used creatively in an alternative way, also have the ability to achieve desirable results.
“Rather than leveraging new technology, using existing technology and making the solution a lot cheaper is also innovation itself. The cost equation is an important one, especially for businesses that have very small profit margins,” said Pang Mei Yee, Vice President, Head of Innovation, Asia Pacific, Customer Solutions & Innovation.
The possibility of tapping on current technology to solve common challenges should not be ignored. Instead, it should serve as a stepping stone to kick-start the innovation journey. “You need to fail, you need to experiment. You need to start small and be agile. That’s innovation,” Pang added.
Understanding the problem
Before embarking on the innovation process, it is also imperative to grasp the need or the problem faced by people involved in a company’s day-to-day operations. This would allow tailoring of a practical, effective solution that specifically solves a problem.
Collaborations of this nature stand a higher chance of yielding positive results and improvements. Working with automobile giant BMW Brilliance — the joint venture for BMW passenger cars in mainland China, the DHL Supply Chain (DSC) China team did exactly that by developing an innovation package of five tools to improve cost and operational efficiency.
The package, which bagged the team the “Most Innovative Customer Solution” award, comprises: a bin type allocation tool to simulate stacking patterns, a smart field management software that provides real-time order status updates, a ring scanner and storage location optimization tool, and a tool which splits workload by warehouse zone both physically and in the system.
Gang Su, Area Operations General Manager, Auto Sector Aftersales Logistics, DHL Supply Chain China, said: “China is an extremely competitive market, and our focus is always continuous improvement. The fully customized set of innovations was developed to improve operations. With the iteration and trial of every tool, the customer saw the benefit and pushed us to develop them further.”
Its success has also given rise to the possibility for similar innovation packages — featuring both hardware and software solutions — to be developed for other automotive customers.
Collaborating with the right technology partner
Even the best of ideas will fall flat without the right emphasis on the technology powering the solution and also, proper execution. Searching for the right technology partner to complement a solution can be an arduous process. Luckily for the DSC China IT team, they found not one, but two ideal technology partners.
Partnering Hyco, the team created a wearable ring scanner solution for warehouse operations. The solution allows for hands-free picking, while also replacing paper-based processes and traditional radio frequency (RF) guns.
Through another partnership with Huawei Technologies, the team also launched a smart yard and dock management solution that leverages on Narrow Band (NB)-IoT sensor technology to visualize and automate both the inbound and unloading logistic processes. An improvement of almost 30 percent in unloading process and on-time delivery was observed throughout the year-long pilot.
But what makes a partner the right fit?
“It’s more than the technology or the financial advantage they can offer, it is also the willingness to listen to the needs of our customers and the flexibility to tweak their technology in a way that best fits the specific challenges,” said Pang.
Innovation at the core of progress
The strong competition in the logistics industry drives all businesses to continuously innovate and come up with new solutions that improve productivity and efficiency of current processes — or risk being left behind.
“In today's environment, I don't think any company can afford to just rest on the products and solutions and the kind of market leader position it may have,” said Tamanna Dahiya, Director of the DHL Asia Pacific Innovation Center. “Unless you keep up with the changing technologies and innovate, you could lose those positions very quickly.”
The late Steve Jobs once said: “Innovation distinguishes between a leader and a follower.” And this applies to all industries, including logistics. When put into practice, innovation is not only essential for survival; it is also an opportunity for a business to stay ahead of the competition.
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