Last-mile delivery
Last-mile delivery is a term that originated from the telecommunications industry. It describes the challenge of connecting individual homes to a broader network. In the world of logistics, it serves as the final touchpoint between businesses and consumers. This phase is often the most complex and costly part of the delivery process, accounting for over 53 percent of total shipping costs.
A robust last-mile delivery strategy can differentiate a business from its competitors. With the rise of e-commerce, customers increasingly expect options like same-day or next-day delivery. Companies that meet these expectations gain a competitive edge by attracting more customers and enhancing their market position.
A seamless last-mile experience is integral in fostering trust among customers and further cementing a brand's reputation. Factors such as delivery speed, condition of goods upon arrival, and real-time tracking directly impact customer satisfaction and are key determinants in encouraging repeat purchases.
By optimizing last-mile logistics—such as using technology for route planning and real-time tracking—companies can reduce operational inefficiencies and costs associated with failed deliveries or re-deliveries. This method not only saves on costs but also contributes to sustainability by minimizing transport emissions.
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