INSIGHTS
After the Philippines’ President Rodrigo Duterte wore an Ibarra watch at a public event, the firm sold four months’ worth of timepieces in just two days.
FILIPINO WATCH BRAND TAKES TO GLOBAL STAGE
Ibarra was launched in November 2015 after a year of conceptualization and planning.
2017 proved to be a breakthrough year when Philippine President Rodrigo R. Duterte wore the Plaridel.
“I guess millennials these days want to prove to people, and ourselves, that we can do great things.”
Nico Moreno, Founder of Ibarra Watches
Every component of an Ibarra watch is custom-made.
Today, Ibarra’s watches are sold in 22 anything multi-brand watch stores in the Philippines, and across five international e-commerce platforms.
“Over the next two years, we will be planning campaigns with the goal of becoming multinational, including reaching the expat population in the Philippines,”
Nico Moreno, Founder of Ibarra Watches