Nearly 80% of shoppers in APAC use their smartphones for online purchases, making it crucial for websites to become mobile-friendly to provide a smooth shopping experience.
Offering clear guidance and transparency is the key to customers' trust, especially for cross-border purchases.
Customer reviews help shoppers make the right choices. They are also an important asset for e-commerce businesses, helping to reduce returns by managing your customers’ expectations.
Free returns are important, as online shopping limits how customers can examine a product.
Free delivery would make shoppers feel better about buying online. But the speed of delivery also matters, so choose a trusted delivery partner.
Home delivery should not be the only option. Customers may prefer other options for collecting their deliveries.
A familiar payment option can boost confidence in the purchase and avoid cart abandonment. 31% of customers in APAC countries found digital wallets attractive.
Social media e-commerce is on the rise! Curate social media content to directly engage with customers. 42% of customers in APAC regularly use social media for inspiration and making purchases.